About Powder Pink

Powder Pink was established in 2019 by our founder Sara Vaisoha, with the goal to design comfortable yet glamorous clothes for each customer to feel nothing but confident and elegant in our creations.

For us, Powder Pink is a feeling, it’s represents warmth & love.

Sara studied at London college of fashion and subsequently did her LLB in New Delhi. She was always interested in fashion so while studying law, she started designing her first collection, which was showcased at Carma, a well-known multi-designer store in India. Working with her team of Karigars (Indian craftsmen), who work deligently towards making each piece with the utmost love and dedication, she started experimenting with different kinds of fabrics and embroidery to incorporate Indian craftsmanship and textiles in her collection.

At the Powder Pink atelier, we prioritize quality over everything.  We primarily use 100% pure fabrics like silks, organza, chanderi, chiffon and many other fabrics that are locally sourced. These quality fabrics are made from natural fibres that have a smaller environmental impact and we use cotton lining which is soft on the skin. All our pieces are hand crafted by our Indian Karigars (कारीगर - craftsmen) to provide glamorous, yet comfortable garments. 

At Powder Pink, we derive our inspiration from nature, history and travel.  Bringing ideas to life is the most exciting part.  Every outfit is intricately designed and a lot of thought and effort goes into the process, right from its inception to the final creation. We absolutely love what we do at Powder Pink and we hope the name Powder Pink arouses in you feeling of warmth & love. All of which we wish for every Powder Pink customer to feel when adorning our garments, making them part of our tribe.

Happy Shopping x